By: Toska Medlock

Once again Williams Chicken and its Partners in Education Foundation held true to its mission to ‘grow, serve and give back to the community’ and ended 2023 strong and in service. During its Annual Change for Change Holiday engagement, more than 1000 children and families were served during three different celebrations. The joy of giving started with about a dozen of students from their adopted school partnership, Elisha M. Peace Elementary School. Students were rewarding for the hard work and dedication with a Winter Wonderland Shopping Spree at WSS Shoes & Apparel. The event kicked off a series of community engagement supported by our sponsors, partners, team members and volunteers. The events culminated with the participation in the toy drive at the Elisha M. Pease Elementary School.
This year, Williams Chicken recognized that families more than anything needed food so many of our partners stepped in to offer WILLIAMS CHICKEN Holiday Meals to families in need. Additionally, families were able to win free bikes, get toys, have face painting, cookie decoration contest and photos with Santa Larry.

The students who were tapped from Elisha M. Peace Elementary school could not only be the top students. The criteria were for students to be on the trajectory of improvement. Williams Chicken Founder and CEO Hiawatha Williams is intentional about rewarding students who are where they need to be, but incentivizing students who are improving.

This shopping day is a culmination of the ongoing work that the Williams Chicken Foundation does with its partner school.

“Williams Chicken has always promoted and supported education, said Founder and CEO Hiawatha Williams. “As I continue to look to how we grow as a community, country and world, we must change the trajectory of our children and for me, it starts within my own backyard.

“It’s so amazing for businesses, leaders and our customers to recognize that together we can make a greater impact for our community,” said Hiawatha Williams, CEO of Williams Chicken. I’m grateful for Parrish Charitable Foundation, Dallas Mavericks, TXU, Coca-Cola, Starbucks, HSC, Michael Johnson of State Farm, Credit Union of Texas, Commissioner John Wiley Price, Derrick James Family Foundation, WSS and other partners who have collaborated with us to serve.

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