Joe V’s Finally Opens in Southern Dallas, Highlights Smokey John’s BBQ Amongst Local Brands

by: Leah Frazier

Joe V’s Smart Shop by H-E-B finally opened its doors in Southern Dallas on June 12th, and the parking lot has been packed ever since. This marks the first Joe V’s location in Dallas for the multi-format retailer, with plans to open the second location at the corner of Buckner Blvd. and Samuell St. in spring 2025.
Joe V’s Smart Shop by H-E-B is an innovative price format that delivers a uniquely curated assortment of community focused products, and the most relevant high-quality, fresh products H-E-B is known for at even lower prices. Joe V’s Smart Shop is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, also fondly known as Smart Shoppers.
“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” said Roxanne Orsak, H-E-B Chief Operating Officer. “As a multi-format retailer, we have developed a variety of brands and formats to best serve our customers across the state. With each store we open, our goal is to provide the best shopping experience, offer fresh, top-quality products, and create jobs and career opportunities that help build a stronger community.”
In addition to building a stronger community, Joe V’s also showcased a commitment to spotlighting local brands and products throughout its 55,000 square feet space. One of those brands was family owned and operated Smokey John’s BBQ — who inked a partnership with the retailer to sell its signature BBQ rub, BBQ sauce, and exclusively its banana pudding. Owned by brothers Juan and Brent Reaves, who are also Oak Cliff natives — inking a deal for their grandmother’s banana pudding recipe, made their Joe V’s partnership even sweeter.
“Being that we’re from Oak Cliff, this is a full circle moment for our family and the Smokey John’s BBQ brand,” said Brent Reaves, Co-Owner of Smokey John’s BBQ. “We’re excited to partner with Joe V’s in offering a selection of our signature items, but even more ecstatic to exclusively house our Grandmother’s banana pudding recipe at an establishment that has high quality food and principles. Through this partnership, we are able to give back to a neighborhood where we grew up, and that has meant so much to our entire family.”
The Smokey John’s Banana Pudding is available at Joe V’s for $14.75 while supplies last. And while the product is constantly restocked, demand is high for the signature dessert item.
Joe V’s Smart Shop is now open, and located at the corner of W. Wheatland Rd. and Highway 67 at 4101 W. Wheatland Rd.

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