What’s the news?
AT&T* Dream in Black’s signature program, Black Future Makers, is marking a 5-year milestone of highlighting influential leaders impacting the culture as well as amplifying the contributions of consumers making a difference in their communities.
More than 80 celebrity influencers have been recognized through the program which first launched in 2018 and more than $200,000 has been given to everyday leaders who are on pace to make significant impacts in their areas of interest.
Throughout this year’s Black Future Maker program, a total of 15 extraordinary culture shapers – artists, activists, entrepreneurs, and dreamers will be highlighted and featured at events and activations across the U.S. During Black History Month, AT&T will use the campaign to invite consumers to share their own Dream in Black declaration, for a chance to win $25,000. Submissions are open starting today through the month of February. Including the cash prize, winners will also receive a new Samsung S23 and the opportunity to create social media content with one of this year’s celebrity Black Future Makers.
In its fifth iteration, this year’s theme, “New Black Renaissance,” celebrates Black dreamers who are authentically contributing to the culture during this era of greater possibility. Black Future Makers are selected based on their exemplification of AT&T’s Dream in Black mission to advance Black culture. This year’s class included media powerhouses like model and entrepreneur Lori Harvey, artist Big Sean and actors J. Alphonse Nicholson and Shangela, who demonstrate authenticity and embody diverse viewpoints and talents and use their platforms to inspire and impact their communities.
Why is this important?
The Black Future Makers program speaks to our continued commitment to building and supporting societies and businesses in which everyone thrives by providing equitable access to economic opportunities. The program gives us another opportunity to give back to the Black community, spotlight extraordinary Black talent and inspire others to reach for greater possibility. The 2023 Black Future Makers will also provide mentorship and guidance to the 2022 Rising Future Makers class, as part of our efforts to provide educational resources, opportunity and access to the next generation of leaders coming out of HBCUs.
How to enter the Black Future Makers Contest
Beginning today, consumers can share how they are a black future maker via the Black Future Makers Contest page (att.com/blackfuturemakers). AT&T Dream In Black appointed judges will select winners who exemplify the values of the Dream in Black program — pushing the culture forward and uplifting their communities. Winners will be announced in March on AT&T’s Instagram and Tik Tok page.
NO PURCHASE NECESSARY. Begins 1/18/23 and ends 2/28/23 at 11:59:59 pm ET. Must be a legal resident of the 50 U.S., D.C. or Puerto Rico 18+. Void where prohibited. Sponsor: AT&T Mobility, LLC. See Official Rules for full entry mechanics, eligibility requirements & details: attdreaminblack.com/contestrules.
