Texas-based Business Moguls Psyche and Vontoba Terry, founders and owners of Urban Hydration, and The Good Life media personalities, are blazing trails in the global business world, while making an impact in the community.
Urban Hydration started 15 years ago with a new wife who suffered with dry flaky skin but didn’t want her new husband to see clinical packaging on their bathroom shelves. Who knew, he quietly dealt with the same problem himself. To save pricy trips to the doctor, together Psyche and Vontoba created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra hydrating products for all. Urban Hydration is the premier brand that makes cross cultural products responding to those diverse needs.
Last year the couple was excited to announce The Good Life Entrepreneur Summit, an intimate networking summit taking place in Dallas, TX, from January 4-6, 2024. The highly-anticipated community event, sponsored by corporate partners JCPenney, Ulta, and Dollar General, includes the Urban Hydration 15-year anniversary party with a purpose, a live concert featuring Hip-hop Musician Tedashii, business masterclasses, round table discussions, networking opportunities with retail executives, mixers, a Zumba dance party, and more. A highlight will be the star-studded 2024 Urban Hydration Beauty and Ballers Gala, hosted by Jeffrey Coby of the NY Knicks and VH1’s Love and Hip Hop Amara La Negra, followed by a comedy show.
Attendees of the Entrepreneur Summit will benefit from exclusive access to big-name business personalities and an entire lineup of some of the power couple’s confirmed celebrity friends, including:
- Founder of Carol’s Daughter, Lisa Price
- Shark Tank Casting Consultant, Brandon Andrews
- Minnesota Twinns Outfielder, Torii Hunter
- Ice Cube’s BIG 3 Co-captain and Author, and Honorary NBA Player, Isaiah Austin
- Modern Hip Hop Producer, HONORABLE C.N.O.T.E.
- Baltimore Ravens Running Back and Shark Tank Alum, Justin Forsett
- Emmy Award-winning TV producer from The Steve Harvey Show, Kim Gagne
- Digital Beauty Director at Elle Magazine, Danielle James
- WNBA Chicago Sky Forward, Izzy Harrison
- Film Director and Comedy Central Comedian, Lamont King
- International Celebrity Zumba Star, Loretta Bates
Today Urban Hydration is more than a name, it’s also a mission, donating thousands of gallons of water to people in need around the world. Urban Hydration products are sold online and in major retail outlets, including JCPenney Beauty, Ulta, and Dollar General.
For more information about Urban Hydration, the Entrepreneur Summit, and Psyche and Vontoba, visit urbanhydration.com.
