This Father’s Day, Lamonte Harris is reflecting on the journey that changed his life. Navigating from the entertainment world as a hip-hop artist to now a well-respected sports agent, he looks back at the fuel and legacy of his career, and the family that inspired his next chapter.Harris, CEO of Prominent Sports Entertainment, recently became certified to represent athletes in the WNBA, a move he says was motivated by both his personal and professional experiences.
Before entering the sports industry, Harris built his career in entertainment as a recording artist and entrepreneur. His transition into sports management began when he stepped in to help his nephew navigate the move from high school athletics into the college sports world, including managing NIL opportunities and understanding the business side of being a student-athlete.
What started as helping family quickly became a calling.
“Seeing firsthand how much guidance young athletes and families really need changed everything for me,” said Harris. “Then, being a husband and a father of daughters made me look even deeper at the opportunities that exist for women in sports and the importance of proper representation.”
Harris says the rapid growth of women’s basketball, increased visibility around NIL, and the rise of athlete branding make this an important moment for the sports industry to invest more intentionally in women athletes.
Along with representing athletes, Harris continues mentoring young players and speaking about sports business, branding, NIL, and career transitions. This Father’s Day, he hopes his story encourages other fathers to stay actively involved in helping their children pursue their goals and to build confidence in their future.
SDM: You recently expanded into WNBA representation. Why was that an important next step for Prominent Sports & Entertainment, and what excites you most about supporting women athletes right now?
Harris: “As I started my journey in the sports business, women’s basketball was always brought to my attention. I wanted to help build that change that women’s sports is cultivating. Being a father of three girls, I want to do my part in women’s empowerment, pushing the envelope within the industry, and creating new boundaries. This is history in the making! I’m embracing all of the changes within women’s sports, not only for me, but for other young ladies that have a drive to be great. However I can, I want to help them be heard.”
SDM: Fatherhood is clearly a big part of your “why.” How has your wife and daughters influenced your decision to step into representing women in sports?
Harris: Any father will tell you that once you have a little girl, everything changes. They become your whole life, your thoughts, and you are the protector at that point. As I’ve been on my journey as an agent, I’ve always known that whatever I do, I need to do it with purpose. Listening to my wife’s stories of adversity and guiding my daughters through life has created a vision for me and helped me to see my purpose. Through listening, showing empathy when necessary, and understanding, I can help lead women athletes to compete at a high level with representation that holds their best interest at heart.
SDM: Looking ahead, what kind of legacy do you hope to create for your family, for the athletes you represent, and for the next generation of young people in Dallas who may want to work in sports?
Harris: I want my legacy to be bigger than sports. I want my family to look back and know that I built something with purpose, integrity, and faith — a career that created opportunities not just for us, but for other people as well.
For the athletes I represent, male or female, I want them to remember that I genuinely cared about them as people first, and not just as talent. Anybody can help an athlete get a deal, but I want to help them build confidence, ownership, long-term vision, and a platform that changes their life and their family’s future.
And for the next generation in Dallas that wants to work in sports, I want them to see that you don’t have to come from the traditional path to make an impact. You can build relationships, stay authentic, outwork people, and create your own lane. If my journey inspires even one young person to believe bigger, stay consistent, and chase their vision fearlessly–then I know I’ve done something meaningful. At the end of the day, I just want people to say: ‘He opened doors, he gave back, and he helped people become greater.’ That’s the legacy I’m chasing.
